One-third of children at primary school age are overweight or obese and 80% do not eat enough vegetables. The new campaign by VegPower and ITV uses the idea of a veg invasion to encourage kids to eat more veg in order to 'defeat them' and will be shared on television, on social media and on posters nationwide. There are also resources available to order and promotional events taking place across the UK.
There are loads of ways to get involved and to support the campaign. You can find out more at www.vegpower.co.uk, by searching for @VegPowerUK on Twitter, Facebook and Instagram or by following the hashtag #EatThemToDefeatThem on Twitter.