Welcome to Coretalk

All the hard work of the past year in making changes to the award to meet European legislation is finally coming to fruition, and in the What's Cooking section of this issue you can get a sneak preview of some of the new marketing and promotional materials that will be coming soon.

Our recent award ceremony honoured all the newest award winners, and as ever it was great to see the diversity of establishments represented. Read about one of these, a snack van that is doing an excellent job in getting away from the fast food stereotype.

Find out about the new toolkit of workshops we are developing on healthy eating topics – ideal for community groups or anyone else who wants to boost their knowledge in an enjoyable way.

And with St Andrew’s Day coming up, it’s the perfect time to try our recipe for vegetarian haggis.

What’s cooking?

A bright new look for the healthyliving award

An eye-catching new range of posters and leaflets has been developed to help establishments get healthy eating messages across to customers.

Working with a creative agency, the healthyliving award has developed the new promotional materials to let customers know about the award and what steps establishments are taking to meet the standards.

With EU regulations meaning that caterers will no longer be able to highlight healthier choices on the menu, customers can still be assured they are able to eat healthily wherever they see the healthyliving award logo.

The main message to customers is that the food will always be made with their health in mind. The healthyliving award is their guarantee that they can eat healthily every time they visit. Colourful and eye-catching, the new promotional materials work hard to inform and challenge customers' food choices as they make their way through the café or restaurant.

award winners honoured at the ceremony

Messages such as “We keep salt, sugar and fat to a minimum” and “Fruit and veg available every day” are displayed on brightly coloured posters with striking graphics.

Additional posters give a variety of more specific messages, and caterers will be able to display those that are most relevant to their own type of food service.

The new resources are currently in production and we will be sending them out to caterers as soon as they are ready.

more proud award winners celebrate their success

The new materials were unveiled at the recent award ceremony held at the Scottish Police College on 3 October. Project Manager, Dr Claire Brown revealed the refreshed look to the gathered award winners and guests.
Broadcaster and journalist Stephen Jardine hosted the event and presented over 170 awards over the course of the day, including a record 62 plus awards. Refreshments were kindly provided by Sodexo.

The day was a welcome chance for our newest award winners to come together to celebrate their achievement.

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Food Service Sector
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Customers
Do you sometimes want to eat healthily when eating out? Click here
issue twenty:
November 2011
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The healthyliving awardNHS Health Scotland - Scotland's health improvement agencyHealthier Scotland - Scottish GovernmentHealthier Scotland - Scottish Government