New calendar for healthy promotion ideas

In addition to using the award’s free branded resources, registered and awarded sites must run at least two promotional events each year.  You must also promote the healthyliving award by making your customers aware that you are working towards or have achieved an award. 

A brand new seasonal promotions calendar is available in the Members’ Area of the website for you to download and use. The calendar gives ideas, tips and healthy recipe ideas using seasonal produce. It also alerts you to special diary dates for events and awareness weeks that can tie in with the aims of the healthyliving award.

Promotions Top Tips:

• The easiest and simplest promotion event is to hold a birthday party for each year that you have held the award.  It could be as simple as having apple-based dishes and green balloons at an information table highlighting the aims and conditions of the award.  If you do this each year, you are half way to completing your promotional activities.
• Please ensure that you do not offer a lovely healthy dish with a non-healthy accompaniment included, such as garlic bread, naan bread or nachos.  Instead, offer these only as an optional extra.
• Always remember to keep evidence from your promotions to show the assessor during your assessments.

Earl Grey Tea Loaf

Recipe courtesy of Gill Orde in Catering Ltd

Ingredients:
260g mixed dried fruit
150g currants
180ml Earl Grey tea, made with 2 teabags
1 tablespoon treacle
280g self raising flour
1 teaspoon mixed spice
1 egg (beaten)

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healthyliving award • Consumer Focus Scotland
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